I am an Assistant Professor of Marketing at the Lundquist College of Business, University of Oregon. My research explores consumer behavior and how we go about making decisions. I am also interested in how consumers are integrating technology into their everyday behavior. To pursue this agenda, I primarily utilize behavioral experiments and secondary data, but am also familiar with eye-tracking and neuroimaging methods. Many of my projects employ process data, computational modeling, and machine learning, with the ultimate goal of building better predictions of consumer behavior.
Research
Learn more about my research in marketing, consumer neuroscience, and experimental economics.
Curriculum Vitae
A recent CV that summarizes my academic writing, teaching, awards, service, and funding.